"Exchange concept"- Zikra Initiative
The Zikra initiative is re-defining the traditional concept of donations and volunteer servicing by introducing the "exchange" concept. The "exchange" concept establishes a relationship between the donors and those receiving the donations to spread empathy, understanding and pro-activity. This is done through a reciprocation methodology, in which those who offer aid to the underprivileged will receive handicrafts, lectures, or reports conducted by members of the local community in return.